The Spotlight Beckons For Apple

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Apple shares gained more than 2 percent Tuesday morning, one day ahead of a high profile event in which the company is expected to release a new cycle of products. However, one trader says Apple will have to step up its game if it wants its latest products to boost stock prices, which have taken a hit amid a broader market selloff. However, some analysts say that Apple will have to step up its game if it wants its latest products to boost stock prices, which have taken a hit amid a broader market selloff.


The expectations are pretty muted. We’re looking for some big new product that’s going to boost those expectations, and right now it’s just not on the table. Rumors of new products include updates for the iPhone 6, iPad, Apple TV and Apple Watch. According to some traders, Apple may get a boost from the new iPad but it’s quite a close call.


Let us recall that the Chinese turmoil had a huge impact on the Apple shares as investors assessed an influence of the weaker growth in China on the Apple’s revenue. China was seen as the biggest chance for the company, but as soon as the expectations started to evaporate, Apple shares begun their fall.